Princeton Editor's Toolkit

PRINCETON EDITOR'S TOOLKIT

Working in social can be challenging when you want an asset to work in both 16x9 and 9x16.

Princeton wanted an end card that could work on YouTube and in their IG stories for their in-depth storytelling series on their athletes.

Building with a less-is-more mindset, we crafted the MOGRT to allow them to have just a single asset and swap out which version they wanted with a simple dropdown. One asset, multiple uses.

Simple. Easy. Effective.

In addition to different formats, they have the ability to change out the URL link, and add in a sponsor logo.

The sponsor logo has the ability to turn on or off as desired, as well as controls to solve for any size variation in logos. When the logo is turned off, you will notice that the title will automatically adjust to properly fill the space.

These editor's toolkits are built with the end user in mind, making the process as easy as possible to update and edit. They're all about setting your team up for success and allowing them to keep on moving forward.

LOWER 3RD TOOLKIT

The only Lower 3rd editable elements are the players name and title. Everything else is built to automatically update depending on the size and length of the text.

The Lower 3rd and Tigers eyes will always remain centered in frame and its size will be dictated by whichever line of text is longest to maintain proper proportions.

Tying all of this capability into one asset makes it a breeze to quickly update and adjust on the fly for the editor within Premiere.