2021 MOTION BRANDING - STARTING 5
- Task: Create sponsor integrated animation to announce starting lineup before each game
- Parameters: Make it easy to edit and play to our 75th Anniversary look
Our brand look + feel heading into the season focused on our 75th Anniversary. The words we focused on were "Vintage" and "Headlines." During our 75th Anniversary, we had decade nights, so we used that inspiration to draw on the looks of player cards over the years.
In order to grab attention while users are scrolling through Twitter, I delayed gratification by showing one player at a time in a carousel style animation utilizing Cinema4D and After Effects to comp in the cards.
Run it 🔙 pic.twitter.com/kR24G7xafh
— Boston Celtics (@celtics) November 4, 2021
