SEATTLE KRAKEN BROADCAST MOTION PACKAGE

The Seattle Kraken reached out to BallerFX to help them build a fresh Broadcast Package as they were bringing their broadcast operations internally heading into the 2024-25 season.

Incorporating a focus of architecture around Seattle and mixed with deep underwater vibes, this package was built with nautical themes of water, waves, and distortion.

Built as a toolkit for the internal team to turn around assets for each broadcast from spreadsheets on a moments notice.

PACKAGE INCLUDES
Player + Text Inners with editable team colors + names from dropdown
Matchup Capper
Matchup Transition
Player Transition
Rollout Transition
3x variations of 2D transitions for each team
Specialty Wipe + Specialty Capper
Show Capper
Premium Sponsor Transition
End of Period + Coming Up Frame
Matchup Bug


PLAYER INNER TOOLKIT

BallerFX_Kraken_Showcase_PlayerInners_1_iteration_2

Built to be modular and editable for all players and teams, this asset was rigged with strict guidelines with all elements adjusting in unison based on the length of the players last name.

A mixture of text effectors and displacement maps give the text a roughened edge while giving it a subtle modulation that feels like it's under water.

This toolkit allowed the Kraken team to execute on the fly from a spreadsheet, and allowed non-creatives to create new assets so they can have as many hands on deck preparing for game day.

MATCHUP TRANSITIONS

Leveraging the badges that are unique to the Kraken brand, the matchup transitions swim by the matchup as the water ripples on the floor.

Instead of making them enter a hex code or change a color picker every time, we tied the colors and logos into a friendly dropdown for easy selection.

The dropdown automates the selection process to get back to rendering as quick as possible.


BallerFX_Kraken_Showcase_MatchupTransition_1_iteration_1

MATCHUP CAPPER

BallerFX_Kraken_Showcase_MatchupCapper

Another unique touch to this package is the coordinates that the Kraken use within their graphics package.

Coordinates for each team's city transitions into the distorted text and colors for each team as we skate into the matchup.

2D TRANSITIONS

These 2D transitions build off the nautical environment and feature variations of each team's name, colors, and logo. Three variations for different scenarios.

All team elements are automated and tied together into a friendly dropdown for easy selection.

Each of the three rows in this graphic represent a different transition.

1 - Team tricode and logo on radar
2 - Team appearing from under water
3 - Team making waves


BallerFX_Kraken_Showcase_2DTransitions

Copyright © Justin Peterson

Sports Motion Design

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contact - justin@ballerfx.com