ASTROS 2023 SEASON PACKAGE
The Astros reached out to BallerFX to create their 2023 season motion branding that encompassed their content day LED wall shoot, digital needs, and in-venue graphics package.
It was essential for the team on the ground to be able to easily update and edit this package to keep the content fresh throughout the team's season. A basic toolkit was built for efficient updates to player names, numbers, images and video.
After winning the 2022 World Series, the Astros were focused on repeating their success, and lining it with gold plated texture.
Pulling from their "Ready 2 Reign" tagline, and their primary word pattern + iconography, I built an in your face package laced with their gold texture fit only for the reigning champs!
The movement elevates content + highlights, and is juxtaposed with a heavy crown that is the only element that drives movement down.
To keep the package fresh, footage of the city, fans, and team highlights can be updated every game.
PLAYER ANIMATION TOOLKIT
The Player Animation asset needed to remain flexible, so they could update for all players.
In order to make this efficient, all layers related to the players name or number were consolidated into one instance.
Player images and footage could be adjusted on the fly, so they could keep the content fresh throughout the season.
IN-GAME PROMPT TOOLKIT
Text is integrated into the repeating icon word pattern, and upgraded from the 2022 Postseason assets. It now moves from bottom to top instead of left to right. It's big, bold, and punchy.
Alternating between stroke + fill reinforced this "Bold with a bit of brag" mantra. There was also a need for the text to be edited. The toolkit allows for flexibility in text width while maintaining proper spacing.