Backcountry approached BallerFX to collaborate on a dynamic launch plan for Shaun White's WHITESPACE product line that was built around a live action + motion design heavy approach.

Backcountry's launch plan included behind-the-scenes videos to help tell the story of how the WHITESPACE brand came together. Their team executed a live action shoot, and prepared a locked storyline with a rough edit.

BallerFX received this approved Premiere Pro project and imported into After Effects to begin working on enhancing the story with motion elements. Design prototypes helped to tie in the behind-the-scenes nature of the piece.


Whitespace-BehindTheDesign-Before Whitespace-BehindTheDesign-After


The launch strategy spanned multiple sizes and formats focused on social distribution. 

The campaign helped sell out product instantaneously.

Copyright © Justin Peterson

Sports Motion Design

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