TIGERS 2024 POSTSEASON PACKAGE

The Tigers connected with BallerFX to create their 2024 Postseason Motion Package focused on Detroit art + culture with the city as the backdrop. 

Detroit was in a unique situation where the team went on a run, and were one of the last teams to secure a playoff bid, so our timeline was tight.

Due to the circumstances, it was essential to build this package as a toolkit with the capabilities to render a large volume of content in a short amount of time.

PACKAGE INCLUDES
- 695 assets between main board and ribbons
- 4 different assets editable for quick updates on the fly
- All assets rigged and edited through a spreadsheet
- Flexible layouts to automate players name, number, and headshot
- Effects that play off the text length for cohesive but varied look

PROMPT TOOLKIT

Delivered: 154 Boards

Utilizing the Detroit city skyline as the backdrop and the Tigers postseason phrases in dark orange to add subtle depth in the background, the prompt text is big, bold, and in your face.

This toolkit limits the width of the text in both the main screen and the ribbons, but is edited from a single instance for easy updates and edits.

Built for variability based on character length, the text is modular so each prompt will have a slightly different look to it, and even allows for two lines of content while still looking cohesive.

CELEBRATIONS TOOLKIT

Delivered: 287 Boards

Similar to the Prompt Toolkit, the celebrations had a variety of character lengths and multi-line phrases that we needed to account for.

Incorporating graffiti assets with repetitive and high energy text, these game changing plays define the gritty and youthful energy of the team.

PLAYER HEADSHOT

Delivered: 189 Boards

The player headshot consists of two different layouts. One bigger, more stacked version for the main board, and one more horizontal layout for the ribbons. 

In order to update and render all these assets from a spreadsheet, both layouts are driven by a single instance of the players first name, last name, and number.

Each players name is rigged utilizing the players last name contained within the tape as the hero element. The first name is fixed to the upper left and the number to the lower right of the tape.

As the players name changes, each element flexes to maintain consistency across each players asset.

INTERSTITIAL

Delivered: 65 Boards

The Interstitial is an asset built only for the main board as a lead in to other elements like highlights, recaps, or updates.

Maintaining the gritty and youthful texture on the text, this interstitial has the most contrast for a fast read in a short amount of time.

Built for editability and flexibility, the text was also set up so that it could be single line or multi-line, all set up and rendered from a spreadsheet.