• Task: Create looping animation to announce starting lineup before each game
  • Parameters: Make it easy to edit quickly and keep under :06 to loop on Twitter

Our brand look + feel heading into the season focused on the historic parquet court elements. The alternating parquet pattern that we began using consisted of 5 planks in each direction, so the five starters combined with the 5 planks seemed like a natural opportunity to highlight our starters while fitting in with our overarching graphic look.

In order to grab attention while users are scrolling through Twitter, I used Cinema4D to add some depth and dynamic movement to build anticipation. 

Toolkitting sample showcasing how the team was able to quickly edit the asset for updates on the fly:

Copyright © Justin Peterson

Sports Motion Design

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