STARTING 5 ANIMATION
- Task: Create looping animation to announce starting lineup before each game
- Parameters: Make it easy to edit quickly and keep under :06 to loop on Twitter
Our brand look + feel heading into the season focused on the historic parquet court elements. The alternating parquet pattern that we began using consisted of 5 planks in each direction, so the five starters combined with the 5 planks seemed like a natural opportunity to highlight our starters while fitting in with our overarching graphic look.
In order to grab attention while users are scrolling through Twitter, I used Cinema4D to add some depth and dynamic movement to build anticipation.
Everyone’s back today 🙌 pic.twitter.com/y5GGYl2qai
— Boston Celtics (@celtics) February 9, 2020
Toolkitting sample showcasing how the team was able to quickly edit the asset for updates on the fly:
