NBA BUBBLE ON BUTTON HYPE
We were preparing to play the remaining portion of the 2019-20 season in the Orlando bubble and needed a hype video to get fans back into season mode.
I took the idea of unlocking your phone with a swipe, and leveraged that as the basis for driving a reopening to the season.
The on button was created once in C4D, then comped and iterated with time remap inside of After Effects with VFX compositing to bring the whole piece together. Below is a BTS look at my process.