2019 CELTICS MOTION BRANDING
- Task: Create cohesive look + feel of Celtics video assets
- Parameters: Use on court elements to drive a graphics package unique to Celtics brand; Needs to work in 16:9 + square formats.
Our brand look + feel heading into the season focused on the historic parquet court elements. Using different parts of the game, and the Celtics unique parquet pattern, I built out a cohesive package for sponsor title cards, lower 3rds, intros, and starting lineups.
Biggest challenge in creating this motion package was building it to work for 16:9 and 1:1 square formats.
