ELEPHANT CONTENT PROCESS
Why is my process modeled after Elephants? We often talk about the "Elephant in the room" as a problem that needs to be addressed. Content is intended to solve business problems creatively.
Outside of being enormous, yet majestic, here are some additional Elephant characteristics:
They're so large they can't jump, and they walk on their toes
They consume 50 gallons of water and 70,000 calories a day (that's a TON)
They're capable of living in many different environments, and will migrate when living habits no longer suit their needs
They live in herds and protect one another
Based on those characteristics, here are the six components that I believe work in tandem towards producing great content:
It's a continuous process and requires time and energy. It doesn't happen over night. Consistently moving is the key. Accumulation of inputs, experiences, and knowledge happens over time.
National Geographic source video for bulleted list above: